Every tool you need to understand your market.
Surveys, interviews, ad testing, and audience discovery - all powered by AI personas calibrated to real demographics. Get answers in minutes, not months.
No credit card required. Full access for 14 days.
Four research methods. One platform.
Each method answers different questions. Use them together for complete market intelligence - or pick the one that fits your need today.
Audience Discovery
Find your ideal customer segments. AI analyzes your product and identifies which personas are most likely to convert.
AI Surveys
Quantitative research in ~15 minutes. Purchase intent, price sensitivity, concept validation - with statistical analysis included.
AI Interviews
Deep-dive conversations with AI personas. Explore motivations, objections, and the "why" behind the numbers.
Ad Testing
Test creative before you spend. Headlines, images, offers - ranked by predicted performance with improvement suggestions.
Quantitative research without the wait
Traditional panels take weeks and cost thousands. Get the same statistical rigor in minutes.
Three proven frameworks
Product surveys for purchase intent. Concept tests for validation. Competitive analysis for positioning. Each framework includes research-backed questions - just add your product.
- 7 question types (scale, ranking, open text)
- AI-suggested questions based on your goal
- Add custom questions anytime
Statistical analysis included
Means, standard deviations, confidence intervals - calculated automatically. Cross-tabulation heatmaps show exactly where segments diverge.
- Segment-level breakdowns
- Statistical significance flags
- Export to PDF, Excel, JSON
Conversations that reveal the "why"
Numbers tell you what. Interviews tell you why. Have real conversations with AI personas to explore motivations and objections.
Natural conversation flow
Ask follow-up questions. Dig into objections. Explore edge cases. Each persona responds authentically based on their demographics and life stage.
- Unlimited follow-up questions
- Persona-specific responses
- Full transcript export
Themes extracted automatically
AI identifies recurring patterns across interviews. See which objections come up most, what features matter, and exact quotes to share with your team.
- Theme clustering across personas
- Quote extraction with attribution
- Sentiment analysis per segment
Test creative before you spend
Upload multiple variations. Get a ranked recommendation with predicted performance - before a single dollar goes to ads.
Clear winner, clear reasoning
Upload 2-5 ad variations. AI personas evaluate each on clarity, appeal, and persuasiveness. Get a ranked recommendation with the "why" behind each score.
- Image + copy analysis
- Segment-specific reactions
- Improvement suggestions per variant
Actionable improvement tips
Don't just know what works - know how to make it better. Each variant gets specific feedback: what resonates, what falls flat, and how to improve.
- Positive/negative reaction breakdown
- Specific copy suggestions
- Visual element feedback
%19% personas. Real demographics. Calibrated responses.
Not random AI outputs. Each persona is built on census data and validated against real consumer research.
Census-calibrated
Demographics weighted to match US population distribution
Brand Memory
Personas remember your brand across sessions
Benchmark validated
Responses checked against published research
Custom selection
Use all 19 or pick specific segments
Works with your stack
Export data anywhere. Automate with our API. Connect to the tools you already use.
Start understanding your market today
No credit card required. Full platform access for 14 days. See why teams are switching from traditional research.