Every tool you need to understand your market.
Surveys, interviews, ad testing, and audience discovery compare model-generated responses from relevant AI audience panels selected from 34 available personas. Validate important findings with real customers.
No credit card required. Full access for 14 days.
Four research methods. One platform.
Each method answers different questions. Use them together for complete market intelligence - or pick the one that fits your need today.
Audience Discovery
Explore model-ranked audience hypotheses and the reasons behind them; validate segment fit and conversion behavior with real customers.
AI Surveys
Directional model-based survey exploration for purchase intent, price sensitivity, and concept hypotheses.
AI Interviews
Deep-dive conversations with AI personas. Explore motivations, objections, and the "why" behind the numbers.
Ad Testing
Compare creative hypotheses before live testing. Headlines, images, and offers are ranked by model scores with suggestions.
Quantitative research without the wait
Generate directional model responses quickly, then validate important findings with real customers.
Survey Builder
Three structured frameworks
Product surveys for purchase intent. Concept tests for validation. Competitive analysis for positioning. Each framework includes research-backed questions - just add your product.
- 7 question types (scale, ranking, open text)
- AI-suggested questions based on your goal
- Add custom questions anytime
Model-response analysis included
Means, standard deviations, and model-simulation ranges summarize AI archetype responses. Heatmaps highlight differences to investigate.
- Segment-level breakdowns
- Model-internal comparison flags
- Export to PDF, Excel, JSON
Survey Analysis
Model conversations that explore the "why"
AI persona interviews generate possible motivations and objections for further customer research.
AI Interviews
Natural conversation flow
Ask follow-up questions, explore possible objections, and examine edge cases. Responses remain AI-generated.
- Unlimited follow-up questions
- Persona-specific responses
- Full transcript export
Themes extracted automatically
AI identifies recurring patterns across interviews. See which objections come up most, what features matter, and exact quotes to share with your team.
- Theme clustering across personas
- Quote extraction with attribution
- Sentiment analysis per segment
AI Analysis
Test creative before you spend
Upload multiple variations and get a model-ranked recommendation to inform a live test.
Ad Test Results
Leading hypothesis, transparent rationale
Upload 2-5 ad variations. AI personas evaluate each on clarity, appeal, and persuasiveness. Get a ranked recommendation with the "why" behind each score.
- Image + copy analysis
- Segment-specific reactions
- Improvement suggestions per variant
Actionable improvement tips
Explore why one model-scored variant leads another. Each variant receives directional feedback to turn into a live-test hypothesis.
- Positive/negative reaction breakdown
- Specific copy suggestions
- Visual element feedback
Variant A
41 structured AI audience archetypes.
Each designed profile combines demographic, behavioral, and psychographic attributes. Responses are model-generated, not human survey findings.
Structured archetypes
Defined demographic, behavioral, and psychographic attributes
Brand Memory
Personas remember your brand across sessions
Reference comparisons
Selected responses can be compared with cited reference statistics
Custom selection
Use a recommended audience or pick specific eligible personas
Works with your stack
Export data anywhere. Automate with our API. Connect to the tools you already use.
Start understanding your market today
No credit card required. Explore AI-assisted audience simulation for 14 days.