Stop Leaving Money on the Table
Price too high and you lose customers. Price too low and you leave revenue behind. Find your optimal price point with proven methodologies and calibrated AI personas.
Pricing Analysis
Van Westendorp results visualization
Pricing Is the Biggest Lever You're Not Testing
Most companies set prices based on gut feel, competitor copying, or cost-plus math. None of these approaches optimize for what customers are actually willing to pay.
- Gut-based pricing leaves revenue on the table
- Competitor matching assumes they got it right
- Cost-plus ignores customer value perception
- Traditional conjoint studies cost $50K+
- A/B testing prices risks customer trust
Pricing Challenges
Impact visualization
Van Westendorp Results
Price sensitivity analysis
Know Your Price, Know Your Profit
AudiAInce applies proven pricing methodologies - Van Westendorp and Gabor-Granger - using calibrated AI personas to find your optimal price point and acceptable range.
- Van Westendorp price sensitivity analysis
- Gabor-Granger demand curves
- Segment-level willingness to pay
- Price elasticity estimates
- Competitive price positioning
- Tier and bundle recommendations
How It Works
From product description to pricing strategy in four steps
Describe Your Product
Share your product, features, current pricing (if any), and any competitor context you have.
5 minSelect Methodology
Choose Van Westendorp for price ranges or Gabor-Granger for demand curves - or run both.
1 minAI Personas Evaluate
{19} calibrated personas answer pricing questions from their unique economic perspectives.
~15 minGet Pricing Recommendations
Receive optimal price point, acceptable range, segment analysis, and implementation guidance.
InstantWhat You Get
Comprehensive pricing intelligence
Optimal Price Point
The specific price that maximizes willingness to pay while minimizing purchase resistance.
Price Sensitivity Curve
See exactly how demand changes at each price point with visual demand curves.
Segment Willingness to Pay
Understand how different customer segments value your product differently.
Value Perception Analysis
Learn what drives value perception and where you have pricing power.
Competitive Positioning
See how your pricing compares to alternatives and where you can differentiate.
Tier & Bundle Guidance
Get recommendations for pricing tiers, bundles, and package structures.
Better Than Guessing
How AudiAInce compares to common pricing approaches
Cost-Plus Pricing
Not recommended-
Ignores customer value perception
-
Doesn't account for competition
-
Leaves money on the table
-
No demand sensitivity data
-
Based on internal costs only
Competitor Matching
Not recommended-
Assumes competitors got it right
-
Race to the bottom on price
-
Ignores your unique value
-
No differentiation signal
-
Reactive, not strategic
AudiAInce Pricing
-
Customer value-based
-
Segment-level insights
-
Proven methodologies
-
Demand curve data
-
Competitive context
-
Actionable recommendations
Research-Grade Methodologies
The same proven approaches used by top pricing consultants
Van Westendorp Price Sensitivity Meter
Identifies four key price thresholds by asking personas at what price your product is too cheap (quality concerns), a bargain, getting expensive, and too expensive.
Price Sensitivity Curve
Interactive chart visualization
Gabor-Granger Price Analysis
Measures purchase probability at specific price points to build demand curves and calculate price elasticity.
Demand Curve Analysis
Revenue optimization chart
When to Test Pricing
Common scenarios where pricing validation drives results
New Product Launch
Set the right price from day one. Avoid the costly mistake of repricing after launch.
SaaS launching new tierPrice Increase
Understand exactly how much you can raise prices before losing customers.
Annual price reviewTier Structure
Design pricing tiers that maximize upgrade rates and customer lifetime value.
Good/Better/Best packagesMarket Expansion
Test pricing in new markets where willingness to pay may differ significantly.
International expansionCalibrated Personas
50+ data points per persona from Census, BLS, Nielsen, and Gallup.
Full Transparency
Export methodology with reasoning chains - not a black box.
Validated Results
94% correlation with real human panels in double-blind studies.
Price With Confidence
Stop guessing at pricing. Get data-driven insights in minutes, not months.