Interviews

The qualitative depth surveys can't give you.

Surveys tell you what. Interviews tell you why. Have real conversations with AI personas - explore their thinking, probe their objections, and uncover insights no multiple-choice question could capture.

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No credit card required. 3 free interviews included.

Interview Interface

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Some questions need a conversation, not a checkbox.

Surveys miss the nuance

"Why did you choose 6 out of 10?" A survey can't ask that follow-up. But that follow-up is often where the real insight lives. You're leaving understanding on the table.

Real interviews don't scale

Scheduling, incentives, transcription, analysis - a single user interview costs $200+ and takes days. Running 20 of them? That's a month and $4,000 minimum.

People don't say what they mean

Social desirability bias is real. People tell interviewers what sounds good, not what's true. You need responses unfiltered by politeness.

Five interview types. Every angle covered.

Each interview type is designed to extract specific insights. Pick the right framework for your question - or go custom for full control.

Exploratory

Open-ended discovery. Understand how they think about your product category, what problems they face, and what solutions they've tried.

Best for: Early-stage validation, problem discovery

Pricing

Probe price sensitivity in depth. Understand perceived value, acceptable ranges, and the mental math behind willingness to pay.

Best for: Pricing strategy, tier design

Objection Deep-Dive

Surface and explore purchase blockers. Understand what's really holding them back - and what it would take to overcome it.

Best for: Sales enablement, conversion optimization

Competitor Analysis

Understand their experience with alternatives. What they love, what they hate, and why they'd consider switching - or not.

Best for: Positioning, competitive strategy

Custom Focus

Define your own interview direction. Describe what you want to explore, and the conversation will stay focused on your specific questions.

Best for: Specific hypotheses, unique research needs

Meet your research panel

%19% AI personas calibrated to US census demographics. Each brings a unique perspective shaped by their age, income, life stage, and priorities.

Sarah M.

Female, 34, $85K

Suburban parent, homeowner

James T.

Male, 42, $120K

Urban professional, investor

Maria R.

Female, 29, $62K

Young professional, renter

David K.

Male, 58, $95K

Empty nester, near retirement

Lisa W.

Female, 24, $38K

Recent grad, entry-level

Robert C.

Male, 67, $72K

Retired, fixed income

Amanda P.

Female, 38, $145K

Executive, dual income

Michael J.

Male, 31, $55K

Single, urban apartment

Karen L.

Female, 52, $88K

Manager, teen children

Tyler B.

Male, 22, $28K

College student, part-time

Jennifer H.

Female, 45, $110K

Small business owner

William S.

Male, 48, $78K

Blue collar, homeowner

+ 7 more personas available Covering all major US demographic segments

A real conversation. Real-time insights.

Interview personas just like you'd interview a real customer. Ask follow-ups, probe deeper, and pivot based on what you hear.

Pick exactly who to talk to

Filter personas by gender, age, income, and life stage. Interview the segments that matter most to your research question - or run the same interview across multiple personas to compare responses.

Demographic filtering
Census-calibrated personas
Consistent across sessions

They remember you

Enable Brand Memory and personas recall previous interactions with your product. Follow up on past objections, check if messaging changes land, and build on existing context instead of starting cold.

Cross-session continuity
Prior survey responses included
Track sentiment over time

Ask anything. Go anywhere.

This isn't a script - it's a conversation. Probe deeper on interesting responses. Pivot when you discover something unexpected. The persona responds naturally to whatever direction you take.

Real-time responses
Unlimited follow-ups
Natural conversation flow

Pick exactly who to talk to

They remember you

Ask anything. Go anywhere.

End every interview with clarity.

When you finish, we analyze the full conversation and extract structured insights. No manual coding. No hours of transcript review.

AI Summary

A concise synthesis of the conversation - key points, main takeaways, and the persona's overall stance on your product.

Sentiment Analysis

Overall sentiment from very negative to very positive, with purchase likelihood scored 1-10.

Appeals

What resonated. Specific features, messages, or value props that landed with this persona.

Objections

What blocked them. Concerns, hesitations, and dealbreakers surfaced during the conversation.

Key Quotes

The most revealing verbatims from the interview - ready to drop into your research deck or marketing copy.

Full Transcript

The complete conversation, preserved and searchable. Review, share with teammates, or reference later.

When to interview vs. survey

Surveys give you breadth - statistically significant data across many respondents. Interviews give you depth - rich understanding from individual conversations.

Use interviews when you need to understand the "why" behind the numbers. When a survey shows 40% would consider buying, interviews reveal what's stopping the other 60% - and what would change their minds.

Exploring a new problem space

Understanding objections in detail

Testing messaging and positioning

Gathering voice-of-customer quotes

Following up on survey results

When to interview vs. survey

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From question to insight in minutes

See how AudiAInce interviews work - real UI from the actual app.

Choose your interview type

Exploratory, pricing, objection, competitor, or custom. Each frames the conversation appropriately.

Select a persona

Filter by demographics to find the right segment. Enable brand memory if they've seen you before.

Have the conversation

Ask questions, follow up, probe deeper. The conversation goes wherever you need it to go.

Get structured insights

Summary, sentiment, appeals, objections, key quotes - all extracted automatically when you finish.

From question to insight in minutes

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Qualitative research at quantitative speed

Traditional user interviews take weeks to recruit, schedule, conduct, and analyze. By then, your product has moved on. Your insights are stale.

Time to Results

AudiAInce ~15 min

Traditional Panel 6-8 weeks

1 min

1 hour

1 day

1 week

1 month

2 months

99% faster than traditional

No Scheduling Hassles

Traditional interviews require recruiting, coordinating calendars, and managing no-shows. Our AI personas are available 24/7 - start an interview whenever you're ready.

0 scheduling headaches

Instant Synthesis

No transcription, no coding, no weeks of analysis. Get structured insights the moment the conversation ends.

∞ depth per interview

Trust Signal

Evidence-ready

Some questions deserve a conversation.

Get the depth of qualitative research without the wait. Start your first AI interview free and see why teams are switching from traditional user research.

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