Ad Testing

Test ad creative with AI personas to identify winners before launching campaigns. Optimize headlines, copy, images, and calls-to-action.

Ad Testing Features

Quick Test

Fast single-ad evaluation:

• Overall appeal score
• Message clarity
• Call-to-action effectiveness
• Target audience fit
• Improvement suggestions

Tournament

Head-to-head competition format:

• Multiple variants compete
• Bracket-style elimination
• Clear winner identification
• Per-segment analysis

Simulation

Predict real-world performance:

• Click-through rate estimation
• Conversion likelihood
• Audience reach prediction
• Budget optimization

Creating an Ad Test

1. Go to Ads in the app
2. Click New Ad or paste ad content
3. Select test type (Quick Test, Tournament, Simulation)
4. Configure audience targeting
5. Click Run Test

Supported Ad Types

| Type | Elements Tested | | ------- | -------------------------- | | Display | Image, headline, body, CTA | | Video | Thumbnail, hook, messaging | | Social | Copy, hashtags, visual | | Search | Headlines, descriptions |

Running a Tournament

Tournaments find the best variant among multiple options:

1. Add 2-8 ad variants
2. Configure tournament settings
3. Start tournament
4. Review bracket results
5. Identify winner

Tournament Settings

| Setting | Options | Description | | ----------- | ---------------- | -------------------------------------- | | Rounds | Auto/Manual | Single elimination or full round-robin | | Sample Size | 50-200 per match | Statistical power | | Criteria | Single/Multiple | What to optimize for |

Optimization Suggestions

Every test includes AI-generated optimization recommendations:

• Headlines - Alternative headline options
• Copy - Message refinements
• CTA - Call-to-action variations
• Targeting - Audience adjustments

Brand Memory Integration

Ad tests contribute to brand memory:

• Winning messaging patterns
• Effective creative elements
• Audience preferences
• Historical performance

This data improves future optimization suggestions.

Best Practices

1. Test early - Before production spend
2. Test incrementally - One variable at a time
3. Segment results - Winners vary by audience
4. Build on winners - Iterate on successful patterns
5. Use brand memory - Let AI learn your brand

Keyboard Shortcuts

| Shortcut | Action | | ------------ | ---------------- | | A | Open Ads | | A then N | New Ad | | A then T | Start Tournament |

Related Articles

• Products - Setting up product context for ads
• Discovery - Understanding your audience
• Compare - Detailed variant comparison