Measure

Measure provides ongoing brand health tracking using AI personas. Monitor awareness, perception, and competitive position over time.

Brand Health Metrics

Awareness

Track how well your brand is known:

• Unaided Awareness - Spontaneous brand recall
• Aided Awareness - Recognition when prompted
• Top-of-Mind - First brand mentioned in category

Perception

Monitor brand associations:

• Attribute Ratings - Quality, value, innovation, trust
• Net Promoter Score - Recommendation likelihood
• Sentiment - Overall positive/negative perception

Competitive Position

Understand market context:

• Share of Voice - Mindshare vs competitors
• Preference Ranking - Category standing
• Switching Intent - Risk of customer loss

Setting Up Tracking

1. Go to Measure in the app
2. Select products to track
3. Configure tracking frequency
4. Define key metrics
5. Activate tracking

Tracking Configuration

| Setting | Options | Description | | ----------- | -------------------- | ----------------------------- | | Frequency | Daily/Weekly/Monthly | How often to measure | | Sample Size | 50-500 | Respondents per wave | | Competitors | 0-5 | Brands to track alongside | | Segments | Custom | Specific audiences to monitor |

Viewing Results

Dashboard

Overview of key metrics:

• Current scores
• Trend direction (up/down/flat)
• Confidence intervals
• Period-over-period comparison

Trend Charts

Visualize changes over time:

• Line charts per metric
• Benchmark overlays
• Event markers
• Anomaly highlighting

Segment Breakdown

Per-segment analysis:

• Metric performance by segment
• Segment-specific trends
• Cross-segment comparison

Alerts

Configure notifications for:

• Significant metric changes
• Competitive movements
• Anomaly detection
• Threshold breaches

Alert Settings

| Alert Type | Trigger | | ----------- | ------------------------ | | Spike/Drop | >10% change | | Trend | 3+ consecutive direction | | Competitive | Ranking change | | Custom | User-defined threshold |

Integrations

Connect Measure data to other tools:

• API Access - Programmatic data retrieval
• Webhook - Event notifications
• Export - CSV/JSON downloads
• Dashboard - Embed in BI tools

Best Practices

1. Establish baseline - Run initial measurement before changes
2. Be consistent - Same methodology across waves
3. Track competitors - Context matters
4. Segment analysis - Aggregate can hide patterns
5. Act on insights - Connect metrics to actions

Related Articles

• Products - Setting up products for tracking
• Discovery - Initial audience research
• Calibration - Result accuracy