Interviews

Interviews provide qualitative research through extended conversations with AI personas. Get the depth of user interviews without the scheduling, cost, or time constraints.

Interview Types

Exploratory Interview

Open-ended conversation to understand:

General product perceptions
Use case exploration
Unmet needs discovery
Feature ideation

Purchase Journey

Focus on the decision-making process:

Awareness and discovery
Evaluation criteria
Decision factors
Post-purchase experience

Feature Deep-Dive

Detailed exploration of specific features:

Usability feedback
Value perception
Improvement suggestions
Competitive comparison

Starting an Interview

Navigate to Interview in the app
Select a product and interview type
Choose a persona or let us select one
Click Start Interview

Selecting Personas

You can interview:

Random Persona - Randomly selected from our persona library
Segment Persona - Based on Discovery segment profiles
Custom Criteria - Specific demographic requirements

Conducting the Interview

Interviews are conversational. You can:

Ask follow-up questions
Explore tangents
Request clarification
Probe deeper on specific topics

The AI persona maintains consistent personality, opinions, and reasoning throughout the conversation.

Interview Controls

| Action | Description | | -------- | -------------------- | | Send | Submit your question | | Complete | End the interview | | Export | Download transcript |

After the Interview

Transcript

Full conversation history with:

All questions and responses
Timestamp for each exchange
Persona profile reference

Theme Extraction

AI-generated analysis identifying:

Key themes and patterns
Notable quotes
Actionable insights
Suggested follow-ups

Memory Integration

Interview insights are stored in brand memory, enriching future research sessions.

Best Practices

Start broad, then narrow - Begin with open questions before specifics
Ask "why" - Probe motivations and reasoning
Don't lead - Let personas express genuine opinions
Complete the journey - End interviews properly for proper analysis

Discovery - Finding segments to interview
Personas Explained - How AI personas work
Products - Product context for interviews