Products
Products are the foundation of all research in AudiAInce. Before running surveys, discovery sessions, or ad tests, you need to define the product you're researching.
Creating a Product
To create a new product:
- Navigate to Products in the main menu (or press
PthenN) - Click New Product
- Enter your product details
The Product Wizard
When you create a new product, our AI-powered wizard analyzes your input and automatically extracts key information:
- Target audience - Who your product is for
- Value proposition - What makes it unique
- Competitive landscape - Similar products in the market
- Positioning - How it fits in the market
The wizard uses your product URL and description to populate these fields, saving you time and ensuring consistency across your research.
Completeness Score
Every product has a completeness score that indicates how much information is available for AI personas to work with. A higher score leads to better research results.
Score Components
| Component | Weight | Description | | ----------------- | ------ | -------------------------------- | | Description | 25% | Detailed product description | | Target Audience | 20% | Who the product is for | | Value Proposition | 20% | Key benefits and differentiators | | Brand Assets | 15% | Logo, colors, voice | | Competitors | 10% | Known competitors | | Pricing | 10% | Pricing information |
Improving Your Score
To improve your completeness score:
- Open your product and click Edit
- Fill in any missing sections
- Be as specific as possible - AI personas use this information to generate realistic responses
Using Products in Research
Once created, products can be used in:
- Discovery - Find your ideal audience segments
- Surveys - Get quantitative feedback from AI personas
- Interviews - Have deep conversations with AI personas
- Ad Testing - Optimize your ad copy and creative
- Measure - Track brand health over time
Keyboard Shortcuts
| Shortcut | Action |
| ------------ | ------------- |
| P then N | New product |
| P then V | View products |
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