Discovery
Discovery is AudiAInce's core feature for audience intelligence. It uses AI personas to explore who would be interested in your product and why.
How Discovery Works
Discovery simulates conversations with thousands of AI personas representing different demographic and psychographic profiles. These personas evaluate your product and provide insights about:
- Interest level - How likely they are to consider your product
- Purchase intent - Whether they would buy it
- Objections - What concerns or barriers they have
- Motivations - What drives their interest
Running a Discovery
To start a Discovery session:
- Select a product from your product list
- Click Run Discovery or press
D - Configure your parameters (optional)
- Click Start
Discovery Parameters
| Parameter | Default | Description | | ----------------- | ------- | ---------------------------- | | Sample Size | 100 | Number of personas to survey | | Demographic Focus | All | Target specific demographics | | Region | Global | Geographic focus |
Understanding Results
After a Discovery completes, you'll see:
Segment Analysis
Discovery automatically clusters personas into distinct segments based on their responses. Each segment includes:
- Size - Percentage of the sample
- Demographics - Age, income, location patterns
- Affinity Score - How strongly they connect with your product
- Key Motivations - What drives this segment
Persona Cards
Individual persona profiles showing detailed reasoning about their interest in your product. These cards reveal the "why" behind quantitative data.
Competitive Insights
How personas compare your product to alternatives they're aware of, including:
- Perceived strengths and weaknesses
- Switching barriers
- Feature gaps
Best Practices
- Complete your product profile - Higher completeness scores lead to more accurate Discovery results
- Run multiple sessions - Different parameters can reveal different segments
- Compare sessions - Use the Compare feature to track changes over time
- Export findings - Download segment data for use in other tools
Keyboard Shortcuts
| Shortcut | Action |
| ------------ | --------------- |
| D | Start Discovery |
| D then R | View results |
Related Articles
- Products - Setting up products for Discovery
- Personas Explained - How AI personas work
- Compare - Comparing Discovery sessions
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